Viral marketing can actually lead to exponential growth in sales. This is the factor that makes viral marketing so attractive and desirable. There are some steps that can help in successful designing of an effective website which will carry the probability of getting viral. Firstly, be creative. People tend to get attracted towards any unexpected/ surprising announcements. Use thrilling and surprising phrases when designing the website, such as ‘Good News!!’, ‘Unbelievable Offers!’ etc. The designing should also be aesthetically beautiful that cares for the needs of its users.